Infiniti of Elk Grove

Infiniti Releases U.S. Pricing on All-New 2011 M Sedan Six Weeks Ahead of Launch

-- Greatly Enhanced Content, Special Introductory Lease Programs and Early Order Availability Expected to Build Momentum Toward March On-Sale --

FRANKLIN, Tenn.  - 
In response to strong consumer interest, Infiniti released pricing for the all-new 2011 Infiniti M performance luxury sedan more than a month ahead of its scheduled March 18th launch. Along with the next-generation M's greatly enhanced style, performance, luxury, craftsmanship and technology, the newly designated M37 and M56 models will debut with special lease offers designed to reward early buyers of popularly equipped Infiniti M models.

"We want to take advantage of the high levels of customer interest in this completely redesigned Infiniti M, kick-starting the launch with select lease offers and high-value content-to-price MSRPs," said Ben Poore, vice president, Infiniti Business Unit. "In addition, we'll bring attention to the story behind the new M's inspired design and performance with a new, comprehensive marketing campaign that begins during the NCAA (National Collegiate Athletic Association) Basketball Championship."

Prices for the 2011 Infiniti M37 start at a Manufacturer's Suggested Retail Price (MSRP)* of $46,250 USD for the M37 rear-wheel drive and $48,400 USD for the M37x all-wheel drive. These prices are just $450 more the 2010 M35 and M35x, despite added content and features including:

• All new exterior design providing sportier, more aggressive overall proportions
• 330-horsepower 3.7L V6 with VVEL technology which generates more power with better fuel economy than the 3.5L V6 it replaces
• Infiniti Drive Mode Selector 
• Power-folding side view mirrors
• Front door handle courtesy lights
• Active Noise Control
• RearView Monitor 
• Enhanced Intelligent Key memory (now includes audio, navigation and climate control settings)

The MSRPs for the 2011 Infiniti M56 start at $57,550 USD for the M56 rear-wheel drive and $60,050 USD for the M56x with Infiniti Intelligent All-Wheel Drive. Like the M37, the new M56 includes extensive additional content, starting with the $3,350 MSRP Premium Package's advanced technology features as standard equipment:

• Infiniti Hard Drive Navigation with 8-inch VGA color touch screen,
• Bose® 2-channel 10-speaker premium audio system 
• 9.3GB Music Box® hard drive
• Streaming Audio via Bluetooth®
• Climate controlled front seats 
• Heated steering wheel

Other added content for the 2011 Infiniti M56 and M56x includes:

• All new exterior design providing sportier, more aggressive overall proportions
• All-new 420-horsepower 5.6L V8 with VVEL and DIG (Direct Injection Gasoline) technology -- generating 95 more HP than previous model as well as better fuel economy
• Infiniti Drive Mode Selector 
• Power-folding side view mirrors
• Front door handle courtesy lights
• Active Noise Control
• Rearview monitor now standard
• Enhanced Intelligent Key memory (now includes audio, navigation and climate control settings)

New Technologies
The 2011 M also offers a wide array of impressive new available features and technology. These include:

• Blind Spot Warning (BSW) and the industry's first Blind Spot Intervention (BSI) System (available as part of the Technology package)
• Forest Air? system - the most advanced climate control system ever developed by Infiniti (available as part of the Deluxe Touring and Sport Touring packages)
• Active Noise Control (standard) generates sound waves which help to reduce undesirable low-frequency engine sounds in the cabin
• Infiniti Drive Mode Selector (standard) -- four selectable modes (Eco, Standard, Sport Snow) adjust throttle sensitivity and transmission shift points to optimize performance
• Enhanced Intelligent Key Memory (standard) -- now includes memory function for audio, navigation and climate control settings, in addition to seat, steering wheel and side view mirror 
• Enhanced Navigation System -- now includes XM NavWeather with Real-Time weather and 3-day forecast and Zagat® Restaurant Guide (available as part of the Premium package)

"The all-new M represents the kind of inspired design, performance, technology and craftsmanship that luxury buyers are asking for," said Poore. "Along with our other great vehicles, the 2011 M puts Infiniti right in the sweet spot of today's performance luxury market."

About Infiniti
Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

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*MSRP excludes applicable tax, title, license and Destination & Handling fees. Dealer sets actual price. Prices and specs are subject to change without notice.